
Two films released just a few months apart in 1931 that together established the “horror” genre as a distinct, commercially viable studio brand. Bela Lugosi’s hypnotic Count and Boris Karloff’s tragic creature became the first two icons of Universal horror films and served as the inspiration for Jack Pierce’s makeup design, which shaped the genre’s aesthetic in the 1930s. Pushed through by his son against the resistance of Carl Laemmle Sr., both films proved, in the midst of the Great Depression; that horror could find a mass audience. The true founding moment of the studio genre.
Count Dracula of Transylvania terrorizes London’s high society as a vampire. Bela Lugosi’s stage performance, with his distinctive Hungarian accent and hypnotic gaze, has shaped the image of the film vampire to this day. The film’s unexpected financial success in the midst of the Great Depression was the real catalyst that led Universal to systematically develop “Universal Horror” as the studio’s trademark.
A scientist creates a creature from body parts that he cannot control, and which is ultimately destroyed by its own monstrosity. Boris Karloff, until then a nobody, owes his breakthrough to this role. Makeup designer Jack Pierce developed the silhouette, still iconic today, with its flat skull and neck electrodes, specifically for him. James Whale, himself a theater director, portrayed the creature less as a mere monster and more as a tragic, childlike, lost figure. Pushed through by Carl Laemmle Jr. against the wishes of his father, Carl Laemmle Sr., the film became the second piece of evidence that horror was a distinct and profitable genre at Universal.
